Veterinary Illustrations

Creating accurate visualisations of animal anatomy

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In order to create medical devices as a 3D medical visualization we use what are called CAD or Computer Aided Design files. CAD is the computer technology used by technical designers to document the design process of a medical device or a product. The CAD file is the resulting file that contains the exact design specifications.

By using the CAD files of the medical device and its design we are able to access the precise detailed diagrams of the materials, processes, tolerances and dimensions with specific conventions of the product or  device in question. With this information we can produce either 2D two-dimensional or 3D three-dimensional diagrams, as hyper realistic renderings. The 3D versions are interactive and can be rotated or viewed from any angle on screen and their internal structure viewed.

So Why Choose a 3D Interactive from a CAD File

Interactive 3D models from CAD files are the ultimate in marketing your medical device or product on a website. 3D interactives are created so that its viewer can visualize the medical device and have them simulated to how they would perform in the real world. They are used within medical communications as a marketing, promotional, training and sales tool. These interactive graphics are touch-enabled; 3D renders that are capable of being displayed on a web browser supported by HTML5. The content can be moved using mouse or finger on touch-enabled devices such as an iBook, which does not require a browser plugin to make the render work.

So Why Choose a 2D Illustration from a CAD File

2D renders from CAD files produce hyper realistic illustrations of the medical device. The 2D renderings or illustrations are used instead of a photograph as they can be manipulated to show an exact surface replica or internal structure. The illustration can be better than a photograph as the lighting, materials, setting can be altered exactly in production. Also, photography is useless when the device is still a prototype and has not actually been built yet. This is why the use of CAD files to produce the illustration is so effective as it brings the device to life even before its been built. They are used by our clients within medical marketing, to encourage sales of a new product or a device, to gain funding for a device that has not yet come to market, to promote a new device even been before it has been manufactured.

What’s Our Process

The process is to take the CAD file provided by the client and use a program that will create a render using the exact dimensions to produce a hyper realistic 3D and 2D illustration. There is an artistic process involving adding the external materials such as rubber, ceramic and metals which have different reflective qualities as well as choosing the correct colour foe the materials. The 3D artist defines the simulated natural light sources and materials used to create any type of surface and to create the most realistic renders possible.

If computer generated CAD files are not available, we can still create 3D visualization’s by taking the time to create CAD files from the technical drawings, allowing us to go on and complete the 3D visualization’s. If the technical drawings are not available and therefore no CAD either, we are still able to create those quick turnaround 2D medical illustrations for marketing.