NB Group or now called IGNIGI is a creative agency specialising in health, wellbeing and active lifestyle. Based in the North East of England working with major businesses at country and regional level, their goal is to help clients improve their performance of brands through creative communication. In the pharmaceutical and healthcare sector, IGNIGI develop communications directed toward healthcare professionals (HCPs), influencers and patients (OTC, Rx support material, disease awareness). In the wellbeing and active lifestyle arena, IGNIGI engage with consumers, retailers, specialist partners, grassroots organisations and event participants.
Medical-artist.com were approached by NB Group to create medical illustrations on the subject of heart and cardiac ablation techniques. We were commissioned to work on the project due to our process of creating drawn from scratch illustrations and being able to follow a diagrammatical, realism style.